
In 1962, Harvard psychologist Jerome Bruner published, “On Knowing – Essays for the Left Hand.” It was a treatise on how "knowing" is shaped and how knowing in turn helps create language, science, literature, and art.
Wolfe, Hemingway, Tschaikowsky and many others have mused on the creative process. They told us what it felt like to be inspired. About the productive, creative state.
Lennon was almost embarrassed with the completeness and the ease of finishing his dream-created songs - telling friends that he didn't want to put down them down just because they came so easily. One of these is “#9 Dream.”
Mozart told us the same; that the music just entered his mind: “…thoughts crowd into my mind as easily as you could wish. Whence and how do they come? I do not know and I have nothing to do with it… Once I have my theme, another melody comes, linking itself to the first one, in accordance with the needs of the composition as a whole: the counterpoint, the part of each instrument, and all these melodic fragments at last produce the entire work.”

In her Brain Pickings blog (http://bit.ly/1BN7XgU) Maria Popova describes Bruner’s “On Knowing” work as: “…lamenting how the artificial divide between intuition and intelligence limits us…”
There is much more to Bruner’s treatise. He identified different kinds of creativity: predictive, sudden and visionary. He also believed that the left and right worked together in two steps – a creative, inspirational step and a step where technique is applied to finish the process.
This process, where left and right come together, is exactly what Mozart described about his creative techniques. Without it, there would be no Don Giovanni - and no Imagine.
And no iPhone. It’s also what Steve Jobs reveals in his autobiography – it’s the left/right genius that made Apple into Apple.
Thus, when the inspirational, dreamy left and the pragmatic, perfectionist right work in perfect symmetry, creation happens.
We get Mozart symphonies, Beatles songs and iPhones.
If only we could all experience what it's like to think up full products- a song, a painting, or a piece of technology-before you've even made it, and in minutes or especially in your dreams
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